Optimization Strategies in Google Ads
Explore the Latest Google Ads has to offer for Business Growth
Google Search Ads
An online advertising method where businesses bid on keywords in relation to their business model to achieve higher placements on Google search results.
Keywords
Optimizing keyword usage and utilizing the best keyword strategies and methods will prove to be essential to business and/or website growth.
When it comes to using Google Ads for keywording, the main tools you want to look for are:
- Keyword Match Types
-Broad Match- Will include searches that may not have the exact match to keyword used but are related.
-Phrase Match- Will show searches that include the meaning of the keyword.
-Exact Match- Will show searches that are the “same meaning” as keyword. - Negative Keywords
-A type of keyword that prevents your ad from being triggered by a certain word or phrase. - Ad Group
-There should be a close relationship between keywords and the text used in the ad.
-In an ad group make sure to always have keywords closely related to one another.
Bidding Strategies
Bidding on an ad auction is one of the main factors that determine which ads appear on the search page, and in what order. The amount that you bid is the maximum amount you’re willing to “pay per click” on your ad.
Types of Smart Bidding Strategies:
- Maximizing Conversions
– The process Google takes to maximize the amount of interactions on ads. - Maximizing Conversion Value
– Optimizing ad bids to get the most valuable conversions. - Target ROAS(Return on ad Spend)
– Target the revenue return as a percentage based on ad spend. - Target CPA(Cost-per-Action)
– Aims to get as many conversions as possible at target cost per action.
Creating Ad Groups
Ad groups are the combination of multiple ads and keywords that share the same or similar targets.
To maximize the potential of ad groups create themes and organize the groups by those themes, use keywords relevant to the themes, and include at least three keywords per ad group.
You should also include the keywords used in your ad groups on your website pages related to the respective ads. In other words, tie each ad group to a related landing page.
Why Use Sponsored Search?
While ranking organically high on Google search results is a good way of growing a business and bringing more attention to your website, nothing helps complete those objectives faster and more efficiently than using Google’s sponsored search effectively.
Target Audience
With the right usage of keywords and bidding strategies, Google ads guarantees that you will be able to reach your target audience.
Control Costs
You have full control over the amount of money that you dedicate to a particular ad campaign with the use of bidding choices and ad auctions.
Faster Results
Ranking organically can take weeks and sometimes months for your website to reach the top of Google results using SEO. With Google ads these pages are being constantly updated with new ranks.
Measure Performance
With the use of the ad campaign’s performance planner and performance report features, you can track how effective your ads are going to be and how well they are doing in action.
Enhance Your Business’s Reach with Trojan Malware
Seize the chance to boost your business’s reach. Trojan Malware is here to support you in every phase. Contact a Optimization Consultant today and let’s achieve your business ambitions together.