Michigan SEO Processes 2024
Discover our impactful SEO strategies in Michigan.
SEO Tactics for Michigan in 2024
SEO processes have evolved as search engines, user behaviors, and algorithms continue to change. For businesses in Michigan, SEO strategies in 2024 will still focus on core best practices, while also adapting to new trends and local needs.
Here are some key SEO processes that will likely be relevant in Michigan for 2024:
Boosting Engagement via Social Media
Backlinks & Internal Links
Backlinks are links from other websites that point to your landing page. They help search engines and users understand the value, relevance, and trustworthiness of your landing page.
Internal Links help with a website’s navigation hierarchy. However, the main importance with them in SEO terms is they spread link equity, which, in turn improves ranking power. Building a site with blogs is a great way to accomplish this.
Maximizing Search Visibility
Display Advertising
An advertising method that utilizes banners and/or videos on websites, apps, YouTube videos, etc. Display advertising excels in spreading brand awareness more so than selling a particular product.
When it comes to using display advertising through Google ads make sure to avoid over stacking on audience segment choices, keep the ad campaign focused.
Elevating Business Recognition
Video Marketing
Like display advertising, video marketing is also very useful for brand awareness. Video ads can easily be paired with display ads due to their similar locations and nature. Video ads can appear on websites all over, YouTube, TV, etc. With CPV (cost-per-view) you can set a target pay-per-view budget.
For Google video ads (YouTube) there are 5 types
- Skippable in-stream- 5 seconds of ad before becoming skippable.
- Non-skippable in-stream- 15 seconds or less.
- Bumper ads- 6 second non-skippable ads.
- In-feed ads- appear in YouTube searches and main page as a thumbnail ad.
- Masthead ads- The large banner head video at the top of YouTube’s homepage.