Keyword Research

1. Understand Your Audience

Who are you trying to reach? What problems do they have that your website can solve? What are the main topics related to your business? What terms or phrases would they likely use to search for solutions? These are all questions that you should ask yourself before jumping in to claiming keywords

2. Keyword Research Tools

Google Keyword Planner is a free tool that helps you find keyword ideas and see search volumes. Although it’s primarily for Google Ads, you can still use it to gain insights into organic search trends.

3. Analyze Search Intent

One of the most important aspects of keyword research is understanding search intent. Search intent refers to the reason behind a user’s query. It helps you identify the type of content you need to create. Search intent typically falls into one of these categories:

• Informational: The user is seeking information.
• Navigational: The user is trying to find a specific website.
• Transactional: The user is looking to make a purchase.
• Commercial Investigation: The user is comparing products or services before making a purchase.

4. Consider Tail Keywords

There are two types of tail keywords: long-tail and short-tail. They can both help with improving factors of keywording and onsite SEO.

• Long-tail: A longer, more specific version of a keyword. It has a lower search volume and far less competition.
• Short-tail: More broad/ general terms that tend to have higher search volumes and more competition. Usually used as seed keywords.

5. Monitor and Adjust Your Strategy

SEO and keyword research are consistently ongoing processes. After implementing your keywords, monitor their performance using tools like Google Analytics, Google Search Console, or your SEO platform of choice. Track how your pages are ranking, how much traffic you’re receiving, and whether you’re converting that traffic into customers.

If your keywords are underperforming consider maybe replacing or recontextualizing them.