Onsite SEO:

What is Onsite SEO?

Search engine optimization is group of practices; link building, keyword research, meta descriptions, etc. When utilized correctly, these practices help Google and other search engines understand your website more easily and allow it to rank higher. Onsite SEO is in reference to the utilization of these practices internally within a website. 

1. Keywords

Finding the right keywords for your site is one of the most important steps in onsite SEO. Using a program like Google Ads‘ keyword planner can help you find a keyword with low competition and/or high traffic. Avoid keyword spamming your website pages, use them more naturally and in a variety of ways. Having long-tail and short-tail variations of your keywords is a good way of  going about it.

Make sure the content on your website is related to the chosen keywords and in a easily readable and engaging format. 

2. Meta Descriptions

These are the brief descriptions underneath all of those Google search results. They influence CTR as well as just make the link look nicer. Using these in tandem with relevant keywords is healthy for a good SEO immune system.  

3. Title Tags

The clickable part of the Google search result, this link is the larger text above the meta description. It is recommended to include the main keyword as a part of the title, though, it should only include 60 characters.

4. Internal Linking

This is the fun part of mapping out a website. Linking one page to another using keywords or words related to the content on the linked page is the best way to create an easy to understand narrative flow to your site. These hyperlinks help establish a hierarchy to your site as well as help users navigate it without having an aneurysm.

5. Multiplatform Optimization

Optimization on the multiplatformal level is a good way to pander to all forms of digital users weather they are accessing your site via phone, pc, laptop, tablet, TV, console, DS, switch, psp, gameboy, or fridge screen. Make sure to build an adaptive website; with the capabilities to adapt to the interfaces on different platforms. 

6. Analytics

 Most website building websites nowadays have some sort of built in stat-tracking page where you can see the analytics and performance of your website. These statistics can tell you a lot about the SEO of the site such as where it is lacking and what needs to be improved. Always watch over this.