Keyword Research 1. Understand Your Audience Who are you trying to reach? What problems do they have that your website can solve? What are the main topics related to your business? What terms or phrases would they likely use to search for solutions? These are all questions that you should ask yourself before jumping in…

What is Offsite SEO? Offsite SEO is a bit of a shorter, though more nuanced topic compared to onsite SEO. Offsite refers to taking place off of the main website, this means using other means of bringing attention to the page. Doing things like building backlinks, creating a social media presence for the site or…

Paid Search Google Ads is an online advertising platform where businesses can create ads to reach customers across Google’s network of search results, websites, and video platforms like YouTube. Advertisers bid on specific keywords and audience demographics to get their ads shown to people most likely to engage with them. The three ad types I’ll…

Onsite SEO: What is Onsite SEO? Search engine optimization is group of practices; link building, keyword research, meta descriptions, etc. When utilized correctly, these practices help Google and other search engines understand your website more easily and allow it to rank higher. Onsite SEO is in reference to the utilization of these practices internally within a…